In 2018, Joe decided they needed a sleek new look for their online presence. Along with the marketing team and our web developers, I helped to create a fun, intuitive web browsing experience for Joe customers. Inspired by my own designs and illustrations for Joe in the physical world, I turned the e-commerce portion of the site into a gallery of custom product illustrations and fun rollover animations.
I helped to art direct a photoshoot based on my illustrations, and then created these gifs that serve as instructional coffee brewing guides on the Joe website.