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Joe Coffee Website Reboot

In 2018, Joe decided they needed a sleek new look for their online presence. Along with the marketing team and our web developers, I helped to create a fun, intuitive web browsing experience for Joe customers. Inspired by my own designs and illustrations for Joe in the physical world, I turned the e-commerce portion of the site into a gallery of custom product illustrations and fun rollover animations.

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 I helped to art direct a photoshoot based on my illustrations, and then created these gifs that serve as  instructional coffee brewing guides on the Joe website.

I helped to art direct a photoshoot based on my illustrations, and then created these gifs that serve as instructional coffee brewing guides on the Joe website.