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Specialty Instant Coffee

In the specialty coffee world, credibility is everything. When Joe Coffee decided to debut its take on instant coffee, as the packaging designer, I needed to make sure that the box felt familiar so as not to alienate a customer base of skeptical coffee-connoisseurs. This packaging is designed to live alongside Joe Coffee’s signature white and blue bags of beans, and the product itself is a worthy opponent to the traditional method of brewing coffee.

For more about this project, check out this interview I did for Sprudge.

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 This is the rebranded packaging I worked on in coincidence with a rebrand in 2019.

This is the rebranded packaging I worked on in coincidence with a rebrand in 2019.

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